With women at the helm, many of these brands are disrupting traditionally oversaturated markets and standing out.

The spring equinox just passed, and as the temperatures rise, more cyclists are preparing to unclip from indoor trainers and head outside. The best way to beat the lingering shoulder season is to look the part—even if you’re not feeling it yet. Check out some new gear designed and produced by women-owned brands.

Wild Rye

Traditionally known for producing women-specific mountain biking apparel, Wild Rye, founded and operated by Cassie Abel in Sun Valley, Idaho, produces women-specific apparel from four-way stretch fabric to adapt to all bodies.

Building on the mission of bringing women+ (women, femme, and non-binary identifying folks) beautiful and technical mountain apparel that inspires confidence and gets more women outside, the brand is stepping into the gravel space with the Gem Distance Jersey and Alden Anorak Windbreaker.

Wild Rye is also one of a few brands to offer riding apparel specifically for girls and expectant mothers. The B.O.B. Maternity Chammy is designed for riders between five and eight months of pregnancy and offers an extra-extra high, extra stretchy waistband and bacteriostatic chamois. The girl's line also offers apparel for budding riders needing female-specific clothing in sizes eight to 12.

For riders on a budget, the brand also offers Wild Rye (redux), a platform on which Wild Rye fans can buy and sell gently used gear.

Shredley

Shredly, founded by Ashley Rankin, became the first women's only mountain bike apparel brand. Since its Kickstarter days, the high-performance, high-fashion brand has distinguished itself by catering to bikers of all sizes—from size XS to 3XL. The brand recently launched the SHREDLY x Marley Blonsky collection.

Shredly prides itself on reducing waste. With the aim of reducing the impact of the design and manufacturing processes, 93% of Shredly items are made from recycled materials, and the brand is working towards 100%.

Thousand Helmets

Thousand, founded by Gloria Hwang, is an award-winning safety brand with the goal of helping to save 1,000 lives by making helmets people actually want to wear. Hwang, a longtime cyclist’s journey was changed when she lost a friend in a fatal bike accident. Thousand was launched in 2015 though Kickstarter and today, the vintage-inspired helmet company recently launched a customizable toddler helmet, a compliment to its best-selling Jr. Helmet.

JoJé Bars

Created from necessity by professional athlete and chef Jess Cerra, JoJé Bars was started in Cerra’s kitchen in 2010. With the goal of keeping athletes fueled without causing stomach upset, JoJé Bars provides a balance of simple and complex carbohydrates for steady energy release to prevent energy crashes. The 2.2 ounce nut- and oat-based bars are also gluten-free and come in flavors like Pancakes and Bacon, Apple Walnut Cake, Lemon Blueberry Quinoa, and White Chocolate Coconut Blondie.

Bivo Bottles

Bivo, a stainless steel water bottle company, was founded in 2018 by Vermont-based cyclists Carina Hamel and Robby Ringer. With the assistance of a former NASA engineer, Hamel and Ringer produced a bottle with zero plastic and a better flow rate than many plastic water bottles. Bivo bottles come in four sizes–17 to 25 ounces–and offer insulating and non-insulating options.